HOSPITALITY

At Blue Orchid Hospitality, we operate in an increasingly dynamic and competitive market environment. Our exceptional results are facilitated by a carefully curated tech deck - systems that deliver personalisation, efficiency, and real-time business intelligence. The CRM sits in the core of our market strategy. With multiple properties, we require a solution to both centralise our operations and to integrate deeply with our PMS. Optimiser CRM has exceeded our expectations for these objectives in all respects.

The seamless integration with Oracle OPERA cloud has transformed how we manage sales, corporate clients and guest relationships across the portfolio. Real-time synchronisation of reservations, customer profiles, and revenue data enables our teams to act faster than our competitors, to personalise service and to identify and respond to new opportunities. Our sales managers now have instant access to room availability and account-level revenue, improving both response time and forecasting accuracy.

Optimiser CRM has automated key processes such as group bookings, MICE lead tracking, and even corporate rate uploading - all synchronising directly into OPERA. As a direct result, we have simultaneously increased productivity and eliminated manual errors saving time and money and creating enhanced revenue opportunities. Clean centralised data and automated workflows have made our Sales team faster, more targeted, and better aligned with other departments such as Revenue and Operations.