Why Optimiser
Products
CRM
One platform to Optimise and manage customer relationships
Touchpoint
Smart way to develop, manage and grow your business online
Sales Suite
Win more sales by Optimising your Pipeline & customer segmentation
Marketing Suite
Marketing Automation to supercharge your strategies and grow your business
Workflow Automation
Start automating your business workflow today
Project Management
Streamline workflow to manage teams and allocate budget resources
Shop Suite
Complete shop management with a comprehensive set of tools
Cloud Computing
Centralise your team’s data and content in a secure platform
Lead Management
Track leads to increase conversions
Event Management
Plan and Organise from one platform
Integrations
Integrate one powerful platform with everyday software
Sales and Catering
All-in-solution to revolutionise how hospitality industry manages sales
Solutions
Hospitality
Initiate and maintain relationship with guests to deliver exceptional services
Small Business
Unify business processes, right from sales to marketing to data management
Enterprise
Manage large volumes of data, coordinate and execute complex business processes
For Sales
Capture and assign leads to concerned sales representatives with ease
For Marketing
Create stronger connections, fuel growth and customer engagement
Clubs
Management system to benefit existing and prospective members
Charity
Run effective fundraising campaigns with more targeted communications
Membership Organisations
Unified cloud-based solution to build value for your membership organisation
Retail Management
Complete retail management with a comprehensive set of tools to help you sell smarter
Resources
What’s New
Find out latest updates on Optimiser
Blog
Boost your Customer Relationship Management Software
Media
See Optimiser Platform’s Media Coverage
Case Studies
Optimiser Platform Case Studies
Testimonial
Optimiser Platform Testimonial
CSR
Contact Us

Every stage of business cycle made easier with Optimiser Features.

CRM Dashboard

CRM Dashboard

Get a holistic view of your entire business at a glance with easy to understand graphs and charts.

Calendar

View and synchronise with your colleagues’ schedules for easy and efficient calendar management.

Contacts

Contacts

Understand your contacts for integrated CRM, segmentation and personalisation.

Accounts

Accounts

Enhance your customer relationships with powerful account management software built into Optimiser.

Pipeline

Pipeline

A single source of truth where your teams can guide each lead through its entire sales cycle.

Analytics

Analytics

Customise CRM reports for accurate forecasting and future-proof decision making.

Email Marketing

Email Marketing

Customise and manage multiple mailers and drive success using campaign analytics.

Customisable

Personalise every element of your tool suite to meet your unique business requirements.

Tasks

Tasks

Organise your people across the entire business scope for cohesive KPI targeting.

Cloud Storage

Cloud Storage

Discover the benefits of a centralised cloud data store to unify and streamline your work.

Launch

30 days free trial. No credit card required

One powerful platform

Simple to use

Comprehensive

Try For Free Schedule a Demo

Further Resources

Modern hotel lobby scene showing a guest checking in at reception with digital data overlays highlighting guest profiles, bookings, and revenue insights.

Before AI Delivers Value, Hospitality Needs Clarity

2026 - The Year Your CRM Strategy Changes

2026 - The Year Your CRM Strategy Changes

CRM software for sales team

Enhancing Digital Transformation: How Customer Experience Leads the Way