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CRM
One platform to Optimise and manage customer relationships
Touchpoint
Smart way to develop, manage and grow your business online
Sales Suite
Win more sales by Optimising your Pipeline & customer segmentation
Marketing Suite
Marketing Automation to supercharge your strategies and grow your business
Workflow Automation
Start automating your business workflow today
Project Management
Streamline workflow to manage teams and allocate budget resources
Shop Suite
Complete shop management with a comprehensive set of tools
Cloud Computing
Centralise your team’s data and content in a secure platform
Lead Management
Track leads to increase conversions
Event Management
Plan and Organise from one platform
Integrations
Integrate one powerful platform with everyday software
Sales and Catering
All-in-solution to revolutionise how hospitality industry manages sales
Solutions
Hospitality
Initiate and maintain relationship with guests to deliver exceptional services
Small Business
Unify business processes, right from sales to marketing to data management
Enterprise
Manage large volumes of data, coordinate and execute complex business processes
For Sales
Capture and assign leads to concerned sales representatives with ease
For Marketing
Create stronger connections, fuel growth and customer engagement
Clubs
Management system to benefit existing and prospective members
Charity
Run effective fundraising campaigns with more targeted communications
Membership Organisations
Unified cloud-based solution to build value for your membership organisation
Retail Management
Complete retail management with a comprehensive set of tools to help you sell smarter
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May 28, 2021

Boutique Hotel News Interviewed Founders of Optimiser and CLA

Watch Tony Matharu, founder of Central London Alliance, and Varun Kapoor, founder of Optimiser, talk about supporting London’s recovery post Covid-19, with automation and data, in an interview with Boutique Hotel News.

August 5, 2021

Optimiser got Featured by a Popular British Newspaper, City AM

Popular British Newspaper City AM featured Optimiser: Find out how Optimiser is helping Central London Alliance to team up with staff to rebuild work culture.

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Further Resources

Modern hotel lobby scene showing a guest checking in at reception with digital data overlays highlighting guest profiles, bookings, and revenue insights.

Boutique Hotel News Interviewed Founders of Optimiser and CLA

Optimiser got Featured by a Popular British Newspaper, City AM

Further Resources

Before AI Delivers Value, Hospitality Needs Clarity

2026 - The Year Your CRM Strategy Changes

Enhancing Digital Transformation: How Customer Experience Leads the Way